Jewel River Cruises was a company offering an innovative approach to the river cruise industry.  Through a strategic consolidation method lead by COO Mr. Jacques Wulffaert, Jewel River Cruises had created a collection of brands across multiple categories - 5 Star plus, 4 Star and 3 Star.  This visionary attitude was combined with a common goal to set new standards within the fast growing sector of river cruising.